Igniting the city’s competitive spirit thru recreational sports, we curate and host playful sporting events throughout the year.
Past participants include Cool Hunting, Baron & Baron, SNL, Opening Ceremony, Saatchi & Saatchi, Art Directors Club, PS260, Ogilvy, Saturdays, Creative Time, Nylon, Ace Hotel, Kickstarter, R/GA, Flavorpill, SYPartners, Ralph Lauren, Throne of Blood, Red Antler, Exposure, Comedy Central, Thompson Hotels, 2x4, Confetti System, Wolff Olins, KBS+P, Shop Architects, B.E.A.T NYC, Shop Architects, Droga5, bonetti/kozerski studio, Cooper Hewitt, Fader, Ghostly International, Freeman’s Sporting Club, Psyop, McCann Erickson, Smart Design, Bowery Presents, Indego Africa, Undercurrent, Brooklyn Bowl, 10.Deep, M ss ng P eces, Cornerstone, Explosion Robinson, Method, Catch A Fire, Leo Burnett, Chinatown Soccer Club and more.
A mecca for arts, culture, dining, and shopping on the waterfront in Sunset Park, Brooklyn, we worked closely with the Industry City team in collaboration with design studio Little Mega to conceptualize, design and build the recreation pop up that included a 9-hole Brooklyn themed putt putt park and indoor ping pong social club.
Inspired by Alpinists of the 1960s and 1970s and designed with the Tretorn philosophy of simple classics and casual understated style, we produced and styled the fifth season of Tretorn Kläder Men’s Collection and the premiere of the Women’s Collection that included an assortment of knitwear, woven shirts, trousers, skirts, outerwear and accessories at Happy Monkey Studios in midtown NYC.
Produced multiple Levi’s in-store events to include the launch of Josh Peskowitz’s Magasin, Hello Kitty and Stranger Things collaborations, New Yorkster’s Americana female influencer event and Pride, as well as curation of the Levi’s Tailor Shop local artists’ residency programs as part of promotional efforts to drive retail traffic.
Continuing the famed ping pong social club’s tradition of multi-sensory interiors, we created a speakeasy feel for the VIP room for their latest location styled with ping pong artifacts and spy/political thriller books, installed a playful ping pong wind-up toy installation housed at the entrance, created a monochrome blue room as well as a chalk art wall of the club’s history complete with a hidden passageway as well as all furniture selection.
Launched in tandem with the Masters Golf Tournament, we partnered up with designer Olivier Gregoire to build a mini golf pop up at the Hudson with both casual putt putters and serious golfers in mind, making sure we kept the fun elements like the windmill, paddle wheel and anthill that we all love growing up as a kid but also adding a few pro courses for guests to practice their putting skills. No matter the age or skill level, we wanted guests to feel nostalgic playing at the month long installation in the whimsical Tequila Park.
An homage to the brand’s retro heritage and classic silhouttes as well as it’s upcoming collaboration with streetwear brand Alife, we produced and styled PUMA’s Fall collection preview at the White Box Gallery in Lower East Side, with the editors’ preview in the early part of the day followed by an evening event for influencers.
We produced and conceptualized the press collection preview and influencer event for PUMA’s collaboration with New York-based artist Sophia Chang on the launch of her “Brooklynite” collection in Williamsburg, and installed a fun gif booth with her illustrations for attendees.
We worked on developing a strong brand language and positioning that can be applied across the entire business, from corporate identity and marketing to interior design and merchandising, solidifying the SPIN brand across all consumer touchpoints to create a cohesive and recognizable brand nationally and globally.
In collaboration with Mark Van S Studio and motion designer Tetsuro Mise, we produced a PUMA Cat installation at the brand’s Meatpacking store to celebrate founder Rudolf Dassler’s 60th anniversary collection and bring more awareness to the higher tier Black Store.
